Skip main navigation

Data Storage Systems Center



Bain To Discuss Perpendicular Recording Alternatives at MMM 2010

November 16, 2010

Electrical and Computer Engineering Professor and Data Storage Systems Center (DSSC) Associate Director James Bain and other members of the DSSC will discuss the future of traditional magnetic recording and other data storage issues at the 55th annual Conference on Magnetism and Magnetic Materials (MMM 2010) this week in Atlanta.

During a talk scheduled for 8:42 a.m. on Wednesday, Nov. 17, Bain will unveil a white paper demonstrating that traditional perpendicular recording can last about two more years before it needs to be replaced by alternatives like heat-assisted magnetic recording and bit patterned media (BPM) — both of which represent major transitions for the industry. For economic reasons, the data storage industry would like to extend the traditional approach as long as possible; however, industry needed an independent assessment of the future with strong technical foundations to allow effective management of the transition to these new technologies. Bain's white paper supplies this type of analysis and has been warmly welcomed by industry. The paper also represents university researchers taking a leadership role in helping to chart the industry's future.

The research was conducted at the request of the industry and represents a collaboration between approximately 20 industry members and university faculty members, including DSSC Director and ABB Professor of Engineering Jimmy Zhu, ECE professors B. V. K. Vijaya Kumar and Ken Mai, and Mechanical Engineering Professor William Messner.

For more on the presentation at MMM 2010, see the official media advisory. For more on MMM 2010, visit

Data Storage Systems Center / Pittsburgh, PA 15213-3890 / Phone: 412-268-6600 / Fax: 412-268-3497